Denise Simon

Creative Director

London, GB.

About

Highly accomplished Creative Director with over 15 years of experience leading innovative design campaigns and creative teams for global, high-profile clients. Expert in driving brand growth, enhancing market presence, and streamlining end-to-end creative processes across diverse media, from digital and video to print and experiential. Proven ability to foster cross-channel awareness, boost client retention, and cultivate high-performing creative cultures, delivering impactful results and significant value.

Work

Liber8design

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Creative Director

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Led global, high-profile design campaigns and creative teams, driving client retention and cross-channel awareness for significant market impact.

Highlights

Spearheaded innovative brand campaigns across content & product, driving client retention and fostering cross-channel awareness (b2b, b2c, d2c) for impactful results.

Directed creative projects, implementing high-impact pitch decks and artistic direction, enhancing client engagement, retention, and brand visibility.

Streamlined end-to-end design processes, covering concept, schedule, and final delivery across diverse media including brand, marketing, video production, GenAI, print, packaging, digital, social, retail, events, sport, entertainment, membership, and licensing.

Tailored campaign and product content to align with evolving media landscapes, driving cross-platform campaigns to significantly boost brand awareness and market presence through digital, social media, web design and development.

Cultivated a continuous, positive, and inclusive creative culture, enhancing team performance and collaboration for optimal output.

Sodexo

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Creative Design Manager

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Managed end-to-end creative processes for global clients, delivering best-in-class design and winning key FM and venue design proposals.

Highlights

Implemented a collaborative internal workflow that boosted productivity and accelerated project delivery timelines.

Directed global campaigns, event design, proposals, and marketing initiatives, encompassing print, product design, photographic direction, and video production.

Established the brand visual identity, voice, and positioning by introducing digital brand strategies and online activations for enhanced market presence.

Partnered with sales, marketing, and social media teams to craft compelling, cohesive brand narratives and designs tailored for high-end target audiences.

Managed projects from initial concept to final delivery, overseeing brand guardianship, design, tone, image, finishing, milestones, and production while ensuring adherence to deadlines and quality standards.

Drove the creative department's structure, expansion, and talent development, maintaining relationships with freelancers, production partners, and agencies.

Woods Bagot

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Graphic Design, Online, Digital and Marketing Manager

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Directed cross-functional teams to create groundbreaking designs for winning RFPs and orchestrated European marketing operations.

Highlights

Directed cross-functional teams in creating groundbreaking designs for winning RFPs, including major projects like University of Sydney Business School and Equinox Bishopsgate.

Orchestrated European marketing team operations, fostering synergy between Principals and Directors through effective communication and leadership.

Conceptualized and executed digital campaigns, cultivating brand partnerships that substantially expanded the customer base and market reach.

Led location photo shoots to expand the portfolio and successfully pitched designs to UK and Global teams.

Signed off final artwork and ensured all deadlines were met, maintaining high quality standards across projects.

Ernst & Young

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Senior Designer

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Led client communications for public art projects and events, managing design concepts from initial ideas to final artwork.

Highlights

Led client communications for public art projects and events, managing design concepts from initial ideas to final artwork.

Orchestrated seamless collaboration with digital teams to ensure brand consistency and a unified story across all platforms.

Advised on design direction and organized photo shoots, aligning design concepts with online strategies.

Managed project timelines and successfully pitched design concepts to stakeholders.

PA Consulting Group

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Senior Designer (Contract)

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Spearheaded design projects from concept to print, managing brand usage and collaborating with global clients to deliver impactful collateral.

Highlights

Spearheaded design projects from concept to print, managing brand usage and final artwork.

Collaborated with global clients and suppliers to deliver impactful brochures, packaging, case studies, pitches, and proposals.

V2V Ltd

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Freelance Senior Designer

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Partnered with music, sport, and entertainment clients to transform design concepts into final artwork and provide strategic direction.

Highlights

Partnered with clients in the music, sport, and entertainment industry to transform design concepts into final artwork.

Facilitated design meetings and provided strategic direction to junior designers for effective approaches.

NCH - the children's charity

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Designer

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Led design meetings and introduced innovative approaches to elevate brand visibility and client satisfaction.

Highlights

Led design meetings at NCH charity, transforming abstract concepts into polished artwork.

Introduced innovative approaches that elevated brand visibility and client satisfaction for key stakeholders.

SHL

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Senior Designer

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Led client-facing design projects, transforming conceptual ideas into polished artwork and developing strategic creative solutions.

Highlights

Led client-facing design projects, transforming conceptual ideas into polished artwork.

Developed strategic creative solutions that enhanced communication and project outcomes.

Freelance

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Senior Designer

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Crafted bespoke design solutions for major brands, delivering visuals that elevated brand recognition and pioneered innovative client challenges.

Highlights

Crafted bespoke design solutions for major brands, including V2V and Penguin, delivering visuals that elevated brand recognition.

Pioneered innovative approaches to client challenges, enhancing engagement and satisfaction.

Deutsche Bank

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Senior Designer

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Spearheaded design projects from conceptualization to print production, optimizing workflow and enhancing client satisfaction.

Highlights

Spearheaded design projects from conceptualization to print production at Deutsche Bank.

Orchestrated workflow optimization while delivering creative solutions that enhanced client satisfaction.

Energy Design Studio

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Mid-weight Designer

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Managed diverse clients, leading design concepts, project and time management, and overseeing print production.

Highlights

Managed diverse clients such as Prudential, Booz Allen Hamilton, Dunlop Heywood, and Safestore.

Led design concepts, project and time management, liaising with clients, and attending production meetings.

Oversaw print production, ensuring strict deadline adherence and directing photo shoots for optimal quality.

Education

London College of Printing

London, England, United Kingdom of Great Britain and Northern Ireland
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BA Graphic and Typographic Design Grade: MERIT

Courses

HND Typographic Design

Chelsea College Art and Design

London, England, United Kingdom of Great Britain and Northern Ireland
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Foundation Graphic Design Grade: MERIT

South Thames College

London, England, United Kingdom of Great Britain and Northern Ireland
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A' Level Art History Grade: B

Courses

A' Level Art and Design (C)

Westminster College

London, England, United Kingdom of Great Britain and Northern Ireland
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A' Level English Literature Grade: C

Courses

GCSE Modern History (B)

RSA Keyboard Skills (MERIT)

Burlington Danes CE School

London, England, United Kingdom of Great Britain and Northern Ireland
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GCSE Art and Design Grade: B

Courses

Mathematics (C)

English Language (C)

English Literature (B)

Religious Education (C)

Biology (C)

Chemistry (C)

German (D)

Geography (C)

Information Technology Level 1 (PASS)

Information Technology Level 2 (MERIT)

Languages

English

German

Skills

Adobe Creative Suite

InDesign, Photoshop, Illustrator, Dimensions, Flash, Animate, After Effects, Premiere Pro, XD, Premiere Rush, Lightroom, Spark, Sketch.

Web & Presentation Tools

Wordpress, HTML, Figma, Keynote, PowerPoint, 3DS Max.

Productivity Software

Microsoft Office Suite.

Creative Design

Brand and identity design, Creative design (web, visual, animation, content, production, typographic), Advertising and digital marketing, Large scale, global exhibition design, Visual storytelling, Trend analysis, Cross-platform design, Film and photography, Image creation, editing and enhancement, Social media, Typography, Illustration.

Leadership & Strategy

Presenting ideas to key stakeholders, Clientele management (current and potential), Senior leadership engagement, Resource planning, Strategic direction, Team management and delegation, Hands-on design/art direction, Creating briefs to reflect business needs, Collaboration, engagement and creative output, Campaign design, strategy, concept development and implementation, Leading creative innovation and industry trend analysis, Campaign, brand, project objectives and deadline management, Client retention and conflict resolution, Value guarantee and new revenue stream identification, Project sign off, Creative team building, leadership, mentoring and development, Performance management.